STAGE 1: LAUNCH & GROW
Your Instant Social Media System
Express mode™ for Brands
Social media is only complicated when you don’t follow a proven system
(Just like baking a cake without a recipe)
You simply need clear, step-by-step instructions guiding people from liking your posts to becoming paying customers.
That’s exactly what the Birdcage™ MirrorMarketing™ funnel does.
In Express Mode™, we take it even further:
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The Full Library™ is like a gourmet meal-kit delivered to your door (recipe card and all the individual ingredients included).
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Express Mode™ is your instant cake mix—just add water.
It’s your psychology-powered shortcut to making social media easy, clear, and profitable—whether you’re brand-new to business or have years of experience.


How Express Mode™ Works
Simply answer a few easy questions about why you started your business and your biggest dreams for success.
Then, our AI-powered tools and proven psychological frameworks instantly create all the social media content you’ll ever need, based on our powerful funnel framework:
🏁 Exactly what posts to make
🏁 Which hashtags to use
🏁 Even what to wear if you get on camera
…and so much more
Because it’s grounded in psychology, it works every single time.
How the Birdcage™ MirrorMarketing™ Funnel Works
(the simplified explanation)
First, someone notices your social media posts and decides to follow you.
Then, you share helpful, engaging content so they get to know you and trust you.
Next, you invite them to take an action—like signing up for your email list, watching a short video, or downloading something useful.
Finally, you offer them your product or service, making it easy for them to say yes.
Feel too simple?
That’s exactly the point.
The best solutions always feel obvious—right after you’ve discovered them.
“These frameworks are something I have never come across before, and it actually makes sense. I can apply it, and it actually works.”
“I’ve attracted more leads in 3.5 months by implementing ‘just some’ of your tips than I did the previous WHOLE YEAR”
“Marketing finally feels effortless. Since applying what I’ve learned, I’ve 5x my profit in less than 6-months —and I’m only halfway through the course.”
“I went from $5k to $100k with Birdcage’s help and don’t understand why doesn’t everyone do this?”
“Everything I’ve achieved, I credit to Maddy & Birdcage™. Thank you for showing me a better way to connect with my customers.”
“I’ve grown more as a marketer, business owner, and as a person in the last six weeks than I have in years”

See The System
We’re so confident you’ll love Express Mode™, we’re taking you inside for free.
If you believe in your business you’re going to want to watch this.
Sign up below and receive this exclusive look inside Express Mode™ straight to your inbox.


Rated by Beta students

Amberlyn Baines
Not to be dramatic, but this program has literally saved my business.
It’s exactly what I’ve been needing! We have a unique product that people are excited about, but I haven’t been able to nail the messaging and I’ve known that’s what the main issue is. Thanks to Express Mode, ChatGPT spit out EXACTLY what I’ve been trying to put into words this entire time. I’m beyond proud of my new Brand Strategy.
I gained clarity so quickly through this course and I have a renewed energy for promoting my business. This is absolutely worth the commitment!

Sarah Busschau
It’s a great way to ‘get out of your own head’, especially as a solopreneur.
I’ve got ADHD, so often I have so much going on in my head, but I don’t know how to ge the thoughts out in the way that I want to. Express Mode has really helped me clarify – allowing my brain to become unstuck.
I was going around and around in circles before, and I finally feel like I can move forward more confidently because I know what I’m doing.

Tamra Lloyd
Learning how to get Chat GPT to work for me…
I am starting a new marketing business this year, so doing Express Mode has helped me build a Brand Strategy and help identify my ideal customer. Learning how to get Chat GPT to work for me – I have never really used any AI technology, so this has been great to learn for myself and my future clients.

Felicity Austin
“The pieces I felt I was missing and I didn’t realise I was jumping ahead”
It’s a great way of pressing the reset button if you feel stuck or lost with your digital strategy…
and is also a low time investment for a high ROI. It’s also REALLY great to drill down into your ultimate goals and aspirations, so you’re not just flinging content and hoping it sticks!
Activation and Strategy – these were the two pieces I really felt I was missing and I didn’t really realise that I was jumping ahead to action before even solidifying my own self work, goals, aspirations and setup.
I can confidently say that I am going in with a renewed focus. The mindset piece at the beginning has been VITAL.
You’re One Decision Away From Clarity & Sales
This isn’t another overhyped marketing course—this is the exact system we used to generate $1.5M in revenue in 6 months without ads.
You’ve already done the work of building your business.
Now, let’s make sure people actually see it.
You could keep:
❌ Wasting hours on content that no one engages with.
❌ Hoping ChatGPT magically spits out something that sounds like you.
❌ Watching other people grow while you feel invisible.
Or you could finally have:
✅ A clear marketing strategy that feels easy and aligned.
✅ AI working for you, not against you.
✅ A funnel that actually converts—without running ads.
Express Mode™ is your shortcut to getting everything you want (and more!)
“I don’t want another course. I want results.”
Express Mode™ isn’t a “course”.
It’s your new system for social media success.
Most courses give you information.
Express Mode™ gives you transformation in hours.
🏁 A brand and funnel built around you
🏁 Plug-and-play prompts that actually convert
🏁 A content engine you actually want to use
🏁 Support from expert strategists and peers via Birdcage Connect™


We took everything we know from running a seven-figure marketing agency and turned it into a step-by-step system designed to help you:
- Unlock your unique brand message – so you never second-guess your content again.
- Use AI to streamline your marketing – without sounding robotic or generic.
- Build a simple, high-converting funnel – that attracts, nurtures, and converts your audience on autopilot.
- Create content in minutes, not hours – so marketing never feels like a chore again.
No expensive tech.
No complicated strategies.
No more wondering why your posts aren’t working.
Just a plug-and-play system that makes marketing effortless.
Why Most Marketing Advice Fails (And Why This Works)
Before Express Mode™:
❌ You’re overthinking every post
❌ Your funnel is either too complex—or doesn’t exist
❌ You sound like everyone else, but don’t know how to fix it
❌ You’ve invested in programs & coaches before with no results
After Express Mode™:
✅ Your message is clear and scroll-stopping
✅ Your funnel runs on autopilot
✅ Content creation takes minutes, not hours
✅ AI works with your voice—not against it
✅ Sales start to feel… easy
This is the last marketing strategy you’ll ever need—because it’s built around you, your voice, and your business.

We’ve worked with:
What’s inside this course:
A program you can get through in hours, not weeks
Results you can see in hours - not months.
A plug-and-play marketing strategy tailored for your business using the power of AI
Build a brand that’s 100% you - no generic templates or trends
Module 1
Activate Express Mode – Mindset & Alignment
Unblock your mindset & align with fast action.
- Get out of your own way with journaling prompts & reframing exercises.
- Shift from “stuck” to “in flow” with quick mindset shifts.
- Clear the fears and second-guessing that keep you from showing up confidently.
Module 2
Express Strategy – Know Your People & Build Your Brand
Build a brand that attracts and connects.
- Discover your Audience Schema™ to understand what makes your audience buy.
- Define your personal brand strategy in a way that makes you stand out.
Module 3
Express Funnels – Build & Automate
Turn your social media into a conversion machine.
- Map out your Offer Funnel™ to attract and convert ideal customers.
- Automate conversations with ManyChat & AI—so you don’t have to do the work.
Module 4
Express Messaging – Find Your Voice
Craft a message that makes people listen.
- Learn the Messaging Funnel™ framework to create compelling content.
- Write high-converting scripts with ChatGPT prompts that actually work.
Module 5
Social in Express Mode – Platforms That Work Harder
Dominate the platforms that matter most.
- Get seen on Instagram, TikTok, Facebook & LinkedIn.
- Build trust through Stories & organic engagement strategies.
Module 6
Action Express – Create Content That Converts
Create content that gets attention—and makes sales.
- Write bold, authentic posts in record time using AI & storytelling prompts.
- Share your brand story in a way that builds trust & turns followers into buyers.

new!
Access Birdcage Connect™
Included free for 12-months
The ultimate in expert support and community
Introducing Birdcage Connect™ – our exclusive community for ongoing marketing support included in your Express Mode™ enrolment.
Gain access to:
- weekly strategy calls
- brainstorming sessions, and
- networking opportunities with industry experts and like-minded peers.
Stay connected, get expert guidance, and continue refining your strategies alongside a supportive community.

Who is Express Mode™ for?
This program is for Entrepreneurs and Business Owners who:
- Are about to launch their business (and want to start right)
- Already have a business but are struggling to grow online
- Want to do their marking 10x faster with 100x the results
- Wish they could work with a marketing agency, but aren’t ready yet
Still not sure?
We’re so confident you’ll love Express Mode™, we’re taking you inside for free.
If you believe in your business you’re going to want to watch this.
Sign up below and receive this exclusive look inside Express Mode™ straight to your inbox.

Let’s answer those questions and bust the excuses keeping you stuck:
Be real, will this actually teach me anything new?
Yes—we guarantee it.
Especially if you’re stuck repeating what you think people want to hear.
Express Mode™ gives you a brand strategy built on psychology and prompts that actually get results.
We’re so sure you’ve NEVER heard or seen a system like this before, because after almost 20 years in marketing, this is the system we had to create ourselves because no one else had.
I hate courses, how long will this take?
On average, Express Mode™ students finish the course AND have their marketing funnel built in 5-15 days.
All programs in Birdcage School™ make you build-as-you-go. So, when you finish the training, you’ve finished your funnel.
Will this work for my brand / industry?
Yes. Yes it will.
How do we know?
Because as a marketing agency, we’ve never “niched” down in our 10 years of operation.
Instead, we pushed ourselves to develop a framework that’s less “copy/paste” and more guiding your brand authentically.
This isn’t a generic content planner, or 3-step template.
This is real, psychology-based, marketing strategy that can be applied to any brand, in any industry, at any stage.
How long do I have access to the course?
12 months’ access with the opportunity to rollover into a month-to-month bundle to keep access (+ Birdcage Connect™ community membership) once your enrolment is over. And trust us – you’ll access this time and time again.
This is the same process we use inside our agency to create our own marketing and messaging every time we create a new product, new offer, or simply feel like we need a tune up.
Plus, the ongoing social media content ChatGPT prompts are designed to be use every time you want to record a new piece of content.
Express Mode™ will become your most used browser bookmark – we promise!
You mention "funnel", does that need expensive tech platforms?
NO NO NO!
We’ve been sold this techy, spammy version of what a marketing funnel is.
It’s not a landing page.
It doesn’t need paid ads.
It’s not designed to “trick” anyone.
It’s simply another word for your customer journey.
Every brand has a customer journey; where your customers go from learning about you, trusting you, to buying from you.
We simply teach you how to take control of it and make it work for you.
In Express Mode™, we teach you to build the same type of funnel we used to generate almost $1.5 million in total sales in just 6-months, using only organic social media.
What if I don't like it? Can I get my money back?
Express Mode™ and The Full Library™ programs come with a 48-hour money-back guarentee. Read our full terms & conditions for more information.
I'm a marketer, is this for me?
Yes and no.
If you’re a brand marketer, working inside a business, Express Mode™ is for you.
If you’re a freelance or agency marketer, The Full Library Pro™ teaches you everything thats in Express Mode™, in more detail so you can become the expert marketer your clients are looking for. Plus, so many more benefits like community, 1-on-1 feedback and more.
I've never used ChatGPT before. Is it hard?
Not at all! ChatGPT is a conversational AI. Talk to it the way you would to an assistant or mentor.
Plus, we take you step-by-step through getting the most from ChatGPT, including how to setup, use the prompts and maximise effeciency.
Do I need to be the face of my business?
Yes and no. From our combined marketing experience of over 100 years, we’ve learned the fastest way to grow online, is to show up as a human.
“But I want to sell the business”
That’s cool, but you need to grow the business to sell it. A number of our students have harnessed the power of human-to-human connection to later strategically allow the brand to standalone for a profitable founders exit.
Can you just write my strategy and do my marketing for me?
We’d love to.
If you’re a small brand with big goals, or a big brand looking for audience connection, visit the Birdcage Marketing™ Agency website to find out more, and to book a free Discovery Call so we can diagnose the best path forward.
Our strategy services start from $AU6,600 + GST – $AU25,000 + GST and we can also coach you or execute your marketing campaigns for you.
Why should I trust Birdcage School™?
Simply put; we’re the best when it comes to psychological-based strategy, messaging and content marketing.
All our teachings are based on what we’ve created and successfully executed for our Birdcage Marketing™ Agency clients over the past 10-years.
Our founder, Maddy Birdcage, has almost 20 years marketing experience and has dedicated her life to creating intelligent marketing frameworks that work for every brand, every time.
Maddy is a prominent keynote speaker, teaches her methods to MBA University Students, is a Government Business Growth Mentor and successful entrepreneur in her own right, who’s shifted her focus to making her methods more accessible to all brands – not just those ready to become 1-on-1 agency clients.
Is there any 1-on-1 or live coaching support?
Yes! Express Mode™ students now get FREE 12-months access to Birdcage Connect™ worth thousands! Our dedicated online community full of Birdcage strategists and likeminded business owners, leaders and marketers.
- weekly strategy calls
- brainstorming sessions, and
- networking opportunities with industry experts and like-minded peers.
I'm scared... What if this doesn't work?
It’s normal to feel fearful when you’re about to step out of your comfort zone and step up to hit some real goals.
Our subconscious mind loves to keep us where it’s familiar (even if it’s not where we want to be).
The most successful entrepreneurs we know are those who feel the fear, but know what’s waiting on the otherside is so much greater.
Plus, by leveraging AI in creating your strategy & marketing, you’re essentailly “borrowing” our professional brains for your brand, minimising room for error, helping to guarentee your success.
I love all your free content - is this just more of the same?
You can certainly get the basics from our TikTok, Podcast and Emails.
But Express Mode™ gives you a system.
It’s not just the “what” it’s the “how”.
That means fewer tabs, faster wins, and no more wasted time and disappointing results.
Do I need to have my audience/brand/business figured out?
Nope. We help you build all of that as part of the program—using our proprietary tools like the Audience Schema™ and Offer Funnel™.
Is this legit, or just another Mickey Mouse course?
This isn’t a slapped-together Canva template. It’s a high-impact version of our proven 12-month system used by hundreds of businesses—condensed for action-takers.
And the biggest compliment we get from our students?
“Wow, you guys really care”.
We’re with you on this.
The simplest way to guarantee social media success
Express Mode™
PAY-IN-FULL- 12 months’ access to Express Mode™ course
- 12 months’ access to Birdcage Connect™ – our online support and community membership
- On-demand Video Training
- Actionable Templates
- AI-Optimised Prompts
- Downloadable Resources
- All inclusions as per Pay-in-Full option
- 3 payment installments
- Total cost of course over duration of payment plan = $1,797
Not sure if this is right for you, or want to ask more questions?
Request a Callback and one of our Birdcage™ experts will phone you to answer any questions you may have.
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